tag:blogger.com,1999:blog-3973415388057827134.post4880636695083336764..comments2023-10-04T17:15:48.386-07:00Comments on Holt's Coloring Box: Branding Is Dead?Edwin Holthttp://www.blogger.com/profile/03049636793309034404noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3973415388057827134.post-88093271769808429552010-07-20T19:22:51.575-07:002010-07-20T19:22:51.575-07:00Great stuff Edwin! I was meeting with my client la...Great stuff Edwin! I was meeting with my client last month on this very subject - won't say I was giving the advice, but we were both getting great advice on branding.<br />Heard the analogy that when you tell people what you do (or what your product is), they put it in a "slot" in their brains. One important step is to talk about yourself in such a way that people can't put it in a slot - so they will keep listening!Beth Kahlichhttps://www.blogger.com/profile/14820068071832368932noreply@blogger.com